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Garmin’s fitness segment revenue rose 16% year over year to $694 million in the third quarter, according to the company. Garmin highlighted its $199.99 screenless Cirqa band, but did not disclose its sales; the results do not establish how much the device contributed to growth.
Garmin’s fitness revenue increased 16% year over year to $694 million in the third quarter ended Sept. 26, the company reported, as it expands its wearable lineup with the $199.99 Cirqa Smart Band, a screenless tracker. Garmin has not disclosed Cirqa sales, so the results do not show how much the new device contributed to the segment’s growth.
Garmin said demand for wearables helped drive the fitness segment’s performance. The business generated $231 million in operating income, with an operating margin of 33%. Garmin also described Cirqa in its earnings release as a product that broadens the market it can serve in wellness technology.
Launched in July, Cirqa tracks health and fitness without a screen and does not require a subscription, according to the source report. That positions it against products such as Whoop, whose membership model requires paid access. Garmin CEO Cliff Pemble has previously cited the company’s feature set and subscription-free approach as competitive advantages, but the company has not reported Cirqa unit sales or a separate revenue figure.
Garmin’s companywide third-quarter revenue reached a record $1.99 billion, up 12% year over year, while operating income rose 34% to $612 million. The company raised its 2026 revenue forecast to about $8.15 billion, from $8.05 billion, and its pro forma earnings-per-share outlook to $10.80, from $10. Through the first nine months of 2026, fitness revenue was nearly $2 billion, 26% above the same period a year earlier.
Fitness Growth and Garmin’s Wearable Push
The results show that Garmin’s fitness business is growing as the company broadens its pitch beyond specialist sports devices toward everyday health and wellness tracking. Cirqa’s screenless design and lack of a required subscription give Garmin another way to compete for customers who want wearable data without a display or recurring membership fee.
However, the reported segment growth covers Garmin’s wider fitness business, not Cirqa alone. Without product-level sales or revenue, investors and customers cannot tell whether the band materially drove the increase, or how it is performing against subscription-based competitors. Garmin’s upgraded companywide forecast reflects its stronger outlook, but does not isolate Cirqa’s contribution.
Garmin is also extending its fitness offering into training software. The company has recently acquired TrainingPeaks and TrainHeroic, platforms used by athletes and coaches to plan workouts, analyze performance and track progress. Together, hardware and software could give Garmin more ways to serve athletes, though the quarter’s revenue figures do not quantify the effect of these acquisitions.
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A Broader Product and Segment Picture
Fitness was Garmin’s largest business segment by revenue in the quarter, but growth was not confined to fitness. Outdoor revenue rose 20% to $597 million, mainly on demand for adventure watches, while marine revenue increased 16% and aviation revenue grew 5%. Automotive was the only segment identified in the report as declining, with revenue down 20%.
That mix matters when interpreting Garmin’s quarterly performance: the company’s record results reflect multiple product categories, while the 16% figure specifically describes the fitness segment. Cirqa’s July launch preceded the quarter ended Sept. 26, but Garmin has not connected the device to a specific portion of the segment’s reported revenue.
The screenless band also represents a product approach distinct from Garmin’s watches, which provide on-device displays and features for outdoor and athletic use. The company says Cirqa expands its addressable market for wellness technology; that is Garmin’s characterization of the opportunity, rather than a disclosed measure of customer demand.
“We achieved another quarter of record operating results driven by strength across markets and product categories, with meaningful contributions from recently launched products.”
— Garmin CEO Cliff Pemble
Cirqa Sales Remain Undisclosed
Garmin has not reported Cirqa unit sales, product revenue, or the band’s share of the fitness segment’s 16% year-over-year increase. The company also has not provided a comparison of Cirqa’s sales or customer uptake with Whoop or other trackers. The quarterly results confirm growth across the fitness segment, but not the cause or scale of any contribution from the new band.
The source report does not specify when Garmin will next provide product-level information, or whether future earnings releases will break out Cirqa performance. The forecast increase applies to Garmin’s overall 2026 revenue and pro forma earnings per share; the company has not attributed those changes to Cirqa.
Watch for Full-Year Results
The next marker will be Garmin’s remaining 2026 results and any further company commentary on fitness products. Those disclosures could clarify whether demand for newer devices is continuing and how the segment performs across the full year, although Garmin may not report sales for Cirqa separately.
For now, the company’s updated guidance puts full-year revenue at approximately $8.15 billion and pro forma earnings per share at $10.80. Readers should distinguish those companywide outlook figures from the fitness segment’s quarterly result: Garmin has confirmed 16% growth in fitness revenue, but has not quantified how much came from the screenless band.
Key Questions
How much did Garmin fitness revenue grow?
Garmin reported $694 million in fitness revenue for the third quarter ended Sept. 26, a 16% increase year over year.
Did Garmin say how much Cirqa contributed?
No. Garmin did not disclose Cirqa sales or revenue, so its share of the fitness segment’s reported growth is unknown.
What is the Cirqa Smart Band?
Cirqa is a $199.99 screenless wearable launched in July for health and fitness tracking. The source report says it does not require a subscription.
What changed in Garmin’s 2026 forecast?
Garmin raised its full-year revenue forecast to about $8.15 billion, from $8.05 billion, and its pro forma earnings-per-share outlook to $10.80, from $10.
Source: rss
