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Tonal has installed its Tonal 2 connected strength-training system at nine WeWork coworking locations in California, Washington, Oregon and Texas. The companies are offering member and employee discounts, while Tonal says it has no current plans for additional workplace partnerships.
Tonal has installed its Tonal 2 connected strength-training systems at nine WeWork coworking locations across California, Washington, Oregon and Texas, bringing the fitness company’s equipment into shared workplaces. The partnership also includes discounts for WeWork members and employees and Tonal members, though the companies have not announced a broader rollout.
The systems are located at select WeWork sites in Northern and Southern California, Washington, Oregon and Texas. Tonal describes its equipment as an all-in-one digital strength system that delivers workouts and adjusts resistance in response to users’ sessions. The system also tracks progress, according to the company.
The launch includes offers for the two companies’ networks. WeWork members can receive $1,000 off a Tonal purchase, while WeWork employees are eligible for $1,250 off for a limited time. Tonal members can receive 25% off WeWork On Demand. The source report did not specify the discount deadlines or detailed eligibility terms.
Tonal CEO Todd Bartee told Athletech News that placing equipment at work is intended to make it easier for busy professionals to exercise without commuting to a separate gym. Bartee also described workplace fitness as a potential growth area, but said Tonal does not currently have plans for more workplace-focused partnerships.
The deal puts connected strength equipment directly into coworking spaces, where members may be able to fit a workout around their workday rather than travel to a gym. For Tonal, it offers another setting in which prospective users can encounter its equipment, alongside its home-gym business and rental program. For WeWork, the installation adds fitness access to the amenities available at selected locations.
The partnership is a limited deployment, not evidence that workplace fitness is becoming standard across coworking offices. Its reach will depend on how members use the systems and whether either company chooses to expand the arrangement. No usage figures, customer response data or financial terms for the partnership were provided in the source report.
Tonal 2 connected strength training system
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Tonal’s Workplace and Rental Offers
The workplace agreement follows Tonal’s launch of a rental program, which lets customers rent its smart gym equipment rather than buy it outright. The program offers the first month free, followed by a monthly fee, according to the source report. The rental option and WeWork installations give the company different ways to make its equipment accessible, although the report did not provide rental prices or enrollment figures.
The partnership also comes after Bartee, previously a partner at private-equity firm L Catterton, became Tonal’s CEO earlier in the year, the report said. Bartee connected the workplace initiative to interest in strength training and fitness habits. Those points reflect his explanation of the company’s approach; the source material does not include independent data measuring demand at the WeWork sites.
Rollout Plans and Usage Remain Open
It is not clear how often WeWork members will use the systems, whether the installations will remain in place long term, or whether the companies will assess the launch against specific participation or sales targets. The source report does not identify the nine locations by name or provide the agreement’s financial terms.
Bartee said Tonal had no plans at present for more workplace-oriented partnerships, while also pointing to potential growth in the market. Whether that interest leads to additional deals remains unknown. The report also does not give an end date for the discounts or explain all conditions attached to them.
Members Test the Nine Installations
The immediate next step is for members and employees at the selected WeWork locations to use the installed equipment and access the announced offers. Neither company disclosed a schedule for reviewing the partnership or expanding it. Any further workplace rollout, changes to discount terms or reported participation results have not been announced.
Key Questions
Where are Tonal systems available through the WeWork partnership?
The Tonal 2 systems have been installed at nine selected WeWork locations in Northern and Southern California, Washington, Oregon and Texas. The source report does not list each site by name.
What discounts are included?
WeWork members are eligible for $1,000 off a Tonal purchase, and WeWork employees can receive $1,250 off for a limited time. Tonal members receive 25% off WeWork On Demand. The report does not specify discount end dates or all eligibility terms.
Does Tonal plan to add more workplace locations?
Bartee said Tonal has no current plans for more workplace-focused partnerships, while noting potential in the market. No expansion has been announced.
What does the Tonal 2 system do?
Tonal describes it as a connected strength-training system that delivers digital workouts, adjusts resistance in response to a user’s session and tracks workout progress.
Is the WeWork equipment available at every location?
No. The announcement covers nine select locations, not the full WeWork network. The report does not provide a complete list of participating sites.
Source: rss
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