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LA Fitness says it has opened its 200th Pilates by LA Fitness studio, about two and a half years after launching the reformer-based concept. The studios operate inside existing clubs across 16 states and Canada as other gym chains test or expand their own Pilates offerings.
LA Fitness has opened its 200th Pilates by LA Fitness studio, the operator announced, giving the Fitness International-owned chain a sizable reformer Pilates presence inside its clubs across 16 U.S. states and Canada. The milestone comes as other big-box gym operators introduce or test Pilates formats for members.
The company said it reached 200 studios about two and a half years after launching the reformer-based concept. The studios are installed within existing LA Fitness clubs, where members can also use strength equipment, cardio areas, group fitness and other amenities. The company has not disclosed how many clubs currently have a studio or how quickly it plans to add more.
Pilates by LA Fitness uses Balanced Body reformers and combines contemporary Pilates principles with athletic and functional movement, according to the source report. The chain presents the format as a specialized training option within a broader gym membership, rather than as a separate, standalone Pilates business.
Fitness International president of club operations Jill Hill said members had responded positively. The reported milestone is a count of studios opened; the source did not provide attendance, revenue, member retention or other performance figures to measure the concept’s commercial results.
A Reformer Option Inside the Gym
The scale gives LA Fitness a substantial presence in a category that has often been associated with boutique studios. For members, locating reformer classes inside an existing club could make the format available alongside other workouts, subject to each location’s schedule, capacity and membership terms. The source does not specify whether classes cost extra or whether every member can book them.
For gym operators, the expansion is a visible example of bringing a specialized format into existing facilities. That approach may let chains offer members more training choices within their current clubs. But 200 locations alone do not show demand or profitability: the company has not released utilization, financial or customer data for the studios.
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Other Chains Build Pilates Offers
LA Fitness is part of a wider push among traditional gym operators to add reformer Pilates. The source report describes a mix of pilots, planned rollouts and new concepts, rather than a uniform industry-wide expansion. The companies’ stated plans may change, and the report does not give comparable studio counts across the chains.
24 Hour Fitness has been testing its video-led Reformer24 concept in Southern California as part of a wider club modernization effort. Crunch Fitness has introduced Reform Pilates, with dedicated studios planned at 20 clubs. EoS Fitness is piloting reformer Pilates in Las Vegas, Tempe and Houston ahead of a broader rollout planned for 2027.
Vasa Fitness is launching Studio Pilates, with a wider rollout planned for 2027, while Amped Fitness has introduced Aura Pilates. The source provides no opening totals or performance results for those offerings. LA Fitness’s 200-studio announcement therefore indicates greater reported scale among the operators discussed, though the source does not establish a full ranking of every gym or Pilates provider.
Demand and Expansion Plans Remain Unclear
The announcement does not identify the 200 studio locations individually, give a club-by-club count or state whether the company plans to open more. It also does not report how many members use the studios, how often classes fill, whether Pilates has affected membership sales, or how the format contributes to revenue.
Member access and pricing are also unspecified in the source material. It is not clear whether classes require reservations, carry added fees or are available under all LA Fitness membership plans. The announced count confirms the number of studios opened, but it does not by itself establish how widely members use them or how the offering compares financially with boutique studios.
More Location and Usage Details
The next useful developments would be location-level information, any further studio openings and data on class schedules, booking demand and member access. LA Fitness has not announced a further rollout target or timetable in the source material, so its next expansion step is unclear.
Competitors’ pilots and planned openings will also show how far the format spreads through big-box gyms. EoS Fitness and Vasa Fitness have wider rollouts planned for 2027, according to the report. Until operators release comparable location and usage figures, the 200-studio milestone remains the clearest reported measure of LA Fitness’s scale.
Key Questions
What did LA Fitness announce?
LA Fitness announced that it has opened its 200th Pilates by LA Fitness studio. The studios span 16 U.S. states and Canada, according to the source report.
When did the Pilates concept launch?
The operator reached the 200-studio milestone roughly two and a half years after launch. The source material does not give an exact launch date or announcement date.
What equipment and training does the format use?
The studios use Balanced Body reformers and combine contemporary Pilates principles with athletic and functional movement, according to the report.
Are classes included with every membership?
The source does not specify pricing, membership eligibility, booking rules or class availability. Members would need location-specific information to know what access applies to them.
Which other gym chains are adding Pilates?
The report names 24 Hour Fitness, Crunch Fitness, EoS Fitness, Vasa Fitness and Amped Fitness as operators testing, planning or offering reformer Pilates concepts.
Source: rss
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