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HomeWell Care Services says it has sold 33 franchise deals so far in 2026, a record for the company, and is on track to finish the year with 40 new owners. CEO Crystal Franz says demand for home care is strong, while agencies need a more data-informed approach to building referral relationships and acquiring clients.
HomeWell Care Services has sold 33 franchise deals so far in 2026, setting a record in the company’s history, according to Home Health Care News. The Burkburnett, Texas-based home care franchisor is aiming to finish the year with 40 new owners, even as CEO Crystal Franz says agencies face greater difficulty turning demand into new clients.
HomeWell was acquired by private equity firm Main Post Partners nine months before the report. The company sells franchises offering companion care, personal care and specialty care. It also earned a place on the 2026 Inc. 5000 list, its sixth consecutive year on the list, according to the report.
Franz told Home Health Care News that referrals remain relationship-based, but agencies must understand what referral partners are trying to achieve. She cited readmission rates and the ability to help patients recover at home as concerns that can shape those partners’ decisions. A relationship alone, she said, may not be enough to bring in clients.
HomeWell’s growth plan has three parts, Franz said: franchise development, growth among existing owners and acquiring new high-quality owners. The company has also entered an exclusive partnership with Trella Health. Franz said its market intelligence will give franchisees more information about local referral patterns and help them pursue clients more effectively.
Turning Home Care Demand Into Referrals
HomeWell’s franchise sales record points to continued interest in its business model, while Franz’s comments describe a separate challenge: converting demand for home care into referrals and clients. For franchisees, that distinction affects how they build local relationships and explain the value of their services to health care partners.
Franz said referral partners want confidence that an agency can help patients recover at home rather than in a hospital. That puts more weight on understanding partners’ business goals, including readmission rates. HomeWell’s Trella Health agreement is intended to give franchisees local market intelligence to support that work, although the report does not give measured results from the partnership.
The strategy also links expansion to data collection by franchisees. Franz said better data could help agencies make more informed decisions and gain a stronger position in client acquisition. The report does not quantify how much the new tools or investment have contributed to franchise sales or client growth.
A Franchise Strategy After Acquisition
The report places HomeWell’s sales record in the period following its acquisition by Main Post Partners. Franz said the investment has helped the company launch new initiatives and plan for technology platforms that can provide more information for decisions about home care. The article does not disclose the acquisition price or the specific amount invested in those efforts.
HomeWell describes its market position as having significant room to expand. Franz said the company sees “white space” relative to competitors and pointed to interest in mission-focused service businesses as one factor supporting franchise development. Those comments reflect the CEO’s assessment; the report does not provide comparative market share or competitor sales figures.
The company is also examining opportunities in dementia care. HomeWell already has an Alzheimer’s and dementia care support program, Franz said, and is considering additional support for clients and agencies. Possible steps include new brand programs or recommendations on caregiver licensure. Franz also said the company may strengthen the care manager role with specialized dementia care, building on what she described as an existing differentiator.
““They’re not falling on your doorstep.””
— Crystal Franz, HomeWell Care Services CEO, speaking to Home Health Care News
Client Growth and Care Plans
The report gives HomeWell’s franchise deal count, but does not specify how many deals have closed, how many locations have opened, or how the company defines a deal for this tally. It also does not provide client acquisition figures, revenue, or data showing whether the Trella Health partnership has improved referrals.
HomeWell’s target of 40 new owners is a forecast, not a completed year-end result. The company has not announced which dementia care changes it will adopt, when they might begin, or what caregiver licensure recommendations could be involved. The potential expansion of the care manager role also remains under consideration.
HomeWell’s Year-End Growth Target
The next stated milestone is whether HomeWell reaches its goal of 40 new owners by the end of 2026. The company’s franchise sales and any further details on openings would clarify how its record-setting pace translates into operating locations.
Franchisees are expected to use Trella Health market intelligence as HomeWell pursues a more data-informed approach to referrals. Franz said the company will continue to consider ways to support clients with Alzheimer’s and dementia, including potential brand programs and caregiver guidance. HomeWell has not announced a timeline for those decisions.
Key Questions
How many franchise deals has HomeWell sold in 2026?
HomeWell told Home Health Care News it had sold 33 franchise deals so far in 2026, a record for the company. The report does not say how many locations have opened as a result.
What is HomeWell’s goal for the end of 2026?
CEO Crystal Franz said HomeWell is on track to finish the year with 40 new owners. That is a target, not a reported year-end total.
Why does HomeWell say acquiring clients has become harder?
Franz said referral relationships now require agencies to understand partners’ business needs, including goals related to readmission rates. She said referrals still depend on relationships, but agencies must show how their services can help partners and patients.
What is the Trella Health partnership intended to do?
HomeWell franchisees will have access to health care market intelligence to better understand their local referral landscape. Franz said the information is intended to help agencies acquire clients; the report does not provide results from the partnership yet.
Is HomeWell expanding its dementia care services?
Franz said HomeWell is considering ways to add support for people with Alzheimer’s and dementia. Options she mentioned include new brand programs, caregiver licensure recommendations and specialized dementia care within the care manager role. No specific changes or schedule have been announced.
Source: rss
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